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Yuri Vedenin at ProductCamp 2014 (slides)

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Another ProductCamp was held in Minsk. It’s a barcamp format event for project managers and software marketing managers. The event is quite informal and relaxed. Maybe this is what always happens when managers do something for managers. There was quite a lot of friendly and easy communication, during presentations and during breaks as well. And Yuri Vedenin told audience how we analyzed competitors by usability testing and proved it is not very difficult, not very labor-intensive and not very long. It gives more reliable and accurate information, and which is the most important it is more objective than “experts” assessment or users opinions on your competitors.

Competitors analisys through usability testing from Yuri Vedenin